Case Study: Create a brand extension for a renowned label.

Output: I proposed a fragrance collection for the skincare brand, La Mer. Imagining a scent evocative of the ocean, I envisioned collaborating with acclaimed underwater photographer, Shawn Heinrichs, to craft captivating ad campaigns. On the right is a mock-up used by AI that represents the essence of the fragrance. I created a 33-page slideshow presentation examining everything from the public relations to branding aspects of what this launch would entail.